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BUSINESS TO BUSINESS BRANDING WORKSHOP

BRANDS AND ORGANIZATIONAL BRANDING

The difference between consumer and business to business Branding.
· Emotional issues in business-to-business Brands.
· Company or Producer/Services Brand Name.
· Are Brands important in Business-to-Business Brand Marketing.

THE UNIQUE CHARACTERISTIC OF ORGANIZATIONAL BRANDING.

More people involved, Lower Prices and Cost involved, more time involved, more loyalty involved segmentation is important, Buyers are more rat..., Greater risk are involved.

WHO BUYS BUSINESS BRANDS?

· Influencers, deciders, buyers and gate keeper

THE ORGANIZATION BUYING PROCESS

An eight – step Process
- Anticipation /recognition of a problem
- Determine what item is necessary
- Describe characteristics and quality of item
- Search and qualification of Potential Suppliers
- Acquisition of proposals
- Proposals evaluation and Suppliers
- Selection of routine order
- Performance feedback and evaluation

BRAND VALUE IN INDUSTRIAL BRANDING

· Product performance
· Distribution performance
· Support service performance
· Company performance

BRAND AS RELATIONSHIP BUILDING IN B2B BRANDING

· Factors Influencing Brand Selection
· Emotional Brand evaluation criteria
· Providing Organization buyer with brand information
· The company as a Brand.

COURSE SCHEDULE:
LAGOS VERSION:

DATE// 20th - 21st August, 2018
TIME// 9am - 5pm
VENUE// Sheraton Hotel Training Room

COURSE SCHEDULE:
ABUJA VERSION:

DATE// 4th -5th August, 2018
TIME// 9am - 5pm
VENUE// Rock view Hotel Abuja

COURSE FEE: 55,000 covering tuition, study material, lunch, certificate of participation and induction.

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