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Email: info@ibmn.com.ng, Website: www.ibmn.com.ng

PROFESSIONAL EXAMINATION STRUCTURE

MODULE 1
Fundamentals of Brand Management
Products Development & Management
Brand Communication Principles and Practices
Consumer Behavior
Fundamentals of selling Brand

MODULE 2
Brand Management Research
Business-to-Business Branding
Service Branding
Brand Communication Management and Strategy
Technology (Internet Branding) Branding

MODULE 3
Strategic Brand Management
Global Brand Management
Corporate Brand Management
Design Management
Brand Management Case Study

MODULE 4
Experiential Branding and Strategy
Political and Economic Branding
Trade and Event Branding
Nation and Place Branding
Financial Service Management
Multidisciplinary Brand Management

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