As the competitive environment become increasingly hostile, strong brand and branding will be required to strive and thrive. Branding has become a strategic asset as a company source of competitive advantage. The institute of brand management of Nigeria will be holding the 3rd edition of the west African branding excellence award aimed at identifying, recognizing and rewarding companies that apply Branding culture and branding
management best practice to the analysis, planning, implementation and control of policies, designed to achieved
cooperate objectives in both profit and non profit organization in west countries like Nigeria, Ghana, Burkina Faso, Niger,
Mali, Senegal, Gambia, Sierra Leone, Guinea, Togo, Benin, Liberia, Cameroon, Mauritania and upper Volta.
The Award will be conferred on few west African companies, Brands and individuals who made impacts on the lives of west African consumers through their innovations, inventions and ideas. This Award also be reported in selected prints and electronics media that have large coverage. Some of the selected media are CNBC, NTA, and print media such as SUN, GUARDIAN, AND PUNCH